Tupelo Honey Cafe is an iconic Asheville brand that embodies the idea of the New South as a whole, but drives each store based on local culture. From handcrafted plates of local artists to Virginia Beach military base logos adorning the walls, the restaurant interior design of each store holds a piece of its surroundings. Authentic jars of tupelo honey, beehives and elegant variations of the honeycomb design are intertwined throughout each restaurant design to honor the concept’s origin and clarified brand expression.