Expanding to more locations meant updating and strengthening the traditional restaurant branding for Brixx. Starting with a customized brand discovery process, Brixx ended up with updated brand concepts, a restaurant design standard and a repositioned approach for growth in the current markets.
Key components of the signature design, like the family-sized booths, a fun chalk perimeter and modern coppers, came from a hyper focus on the roots of the brand. While the modern copper and glass tile keep the oven as the concept’s main focal point, bright colors bounce between the seating, walls and light fixtures with energy that welcomes all ages.