The designs behind evolving Panera’s existing concepts and developing new locations promoted a refocus on Panera’s roots: the fresh baked bread. The actual bread option baskets are now elevated to sit higher on the wall and multiple canvases adorn the walls with bread varieties. Focal elements that speak either directly to the Panera brand or relationship with the local community help distinctly differentiate each location from other upscale, quick-casual chains. Developing new architecture, interiors and graphics all played significant roles in rolling out the updated restaurant designs in new markets.