When a customer visits your bridal salon, she bases her impression of your business on more than meets the eye – literally. She experiences your store not only through sight, but also through sound, smell, touch and, to some extent, even taste.
All five senses play a role in determining how a person feels in a particular environment. Senses influence a person’s emotions, and emotions drive purchase decisions. This simple truth makes it beneficial to create an environment that appeals to brides’ senses.
“It’s all about the experience; it’s all about evoking the emotion,” says Steve Starr with Starr Design in Charlotte, N.C., who helps businesses design spaces that satisfy the senses.

The original content of this post was featured on vows magazine and written by Denise Keller, Contributing Writer. Read the full article here.