With seven different-looking locations and no new stores in 15 years, Swensons quick-serve burger joint needed a new prototype as they sought to expand. From brand clarification to rollout, the new iconic yet humble Swenson’s became more efficient in the kitchen and surpassed the previously highest earning store with ease. With no interior dining area, the cool, nostalgic space caters to customers seeking a classic drive-in feel with a touch of modern quality.