The vision: a signature, quick serve restaurant on campus for UNCC students. The result: a bold, simple yet fierce hot dog venue that errs on the cleverly naughty side. Everything from the naming, graphics, florescent signage and uniforms was crafted to create the university-branded take on the retro hot dog stand. Limited yet creative menu offerings follow suite with the brand’s combination of the all-American spirit and casual, little-joint-on-the-corner vibe – served with its signature boldness under the emblazing, florescent vintage signage.