Nearly two decades after expanding outside of New York, Dean & Deluca were ready to make some updates to stay prominent in the modern market. Changing from a market & café into a full-service wine room & café, there needed to be more definition and clarity for the consumers about the space. The updates included aspects that emphasized the fact that the wine room also doubles as a full-service spot for appetizers, dinner and dessert. Ideas behind this refinement have since been used to characterize the concept across the country.
Looking for more details?
Download Our Fast Casual & QSR Brochure