Fast casuals leverage design elements to communicate their premium quality.
Design is a key factor for emerging restaurants. Super Chix redesigned when building only its second restaurant. Operators understand that people want to eat where they feel comfortable and welcome, and that design is a valuable way to communicate the brand’s story and values to customers.
Design also sets the expectations for the customers, which the food and staff then deliver, says Steve Starr, founder of Starr Design, a North Carolina architecture and design firm. Fast casuals have become a hotbed for design innovation.
The original content of this post was featured on QSR and written by Jessie Szalay. Read the full here.