Recently I had the pleasure of working with the design team at starrdesign in Charlotte, North Carolina. I was impressed by the initial meetings, their space, and most importantly, their thinking. I had some time to pull together some questions for Steve Starr, the visionary behind the firm and he was gracious enough to answer. The world of developing and crafting brands is rooted in “design thinking,” not just identity, interiors, and so on. The strategy and thought behind a brand is what makes it succeed or fail at connecting with the masses, and the Starr Design team does a stellar job at interpreting brand strategies into the physical space.

The original content of this post was featured on Grits & Grids and written by Joseph Szala. Read the full interview here.