Firebirds

22 year relationship

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12% decreased project cost

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increased AUV

white down arrow icon 4%

4% reduced footprint

2001
Original location in Charlotte, NC
Still one of the highest grossing locations in the chain.

  • One of the first restaurants in Charlotte to feature an expo kitchen and food theatre
  • An early pioneer of wood-fired cooking
  • Won several design awards
  • After 21 years, this location is still one of the highest-performing restaurants in the competitive market of Charlotte
  • Over 7,000 sq.ft., the design is still relevant and effective in 2022

2017
Jacksonville Prototype
Update the brand and attract younger guests.

  • 16 new locations based on this prototype
  • The new prototype slighly repositioned the concept to be more polished casual rather than a special occasion restaurant
  • Increased AUV (average unit volume)
  • Entered 3 new markets
  • Weathered the pandemic far exceeding most other full-service restaurant concepts

2021
New Plano Prototype
Represents the shift in polished casual dining.

  • Simplified Construction
  • Decreased project cost by over 12% in the midst of highest construction inflation in our lifetime
  • Reduced footprint by 260 sf (4%)
  • Improved staff efficiencies
  • Created more dynamic outdoor dining environment
  • Improved 3rd party delivery pick-up and curbside pick-up efficiencies

Photo Gallery