Why do we ask the questions we ask & so many of them?
Why can we create inspired environments & responsible processes?
Why can we focus on both brand & operations when others can’t?
Why do our projects have lasting value long after we’re out of the picture?

Because we ask why. We ask you why, and we ask ourselves why.

Connecting people. It’s why we love what we do and continue to do what we love. If you step into our office, you’ll find an interconnected, supportive, authentic and collaborative team of eclectic voices that carry equal weight – title and tenure aside.

If you listen in on our branding sessions or update calls, you’ll experience how invested in and uniquely connected we are with our clients and our team.

We connect people with brands and thrive on creating physical spaces that connect people with each other. We’re responsible for our projects and for keeping your best interests in mind.

We are starrdesign – no departments. no silos. ONE team.
We are architects, foodservice consultants, interior designers, marketing specialists & graphic designers. We’re also volunteers, artists, parents, coaches, creative minds & foodies that love everything from the appetizer to the dessert.
Our service is no different.

The clever combination of specialties within our team is how we deliver lasting brand value. We believe in “&” rather than “or;” not one or the other, but both, in every step of our process.

Because you should have your cake eat it too.

Our Team

no departments. no silos. ONE team.

responsible. invested. authentic.
meet our starrs:

steve starr
aia, fcsi


Founder and chief since 2007, Steve is a self-proclaimed nerd – he’s creative, analytical and loves reading. He’s endlessly learning and expanding his knowledge of restaurants, architecture, marketing, food, football and just about anything else. At the same time, he’s just another one of us. A people person by nature in his down-to-earth charisma and care for others. A genuine leader, he drives his decisions with a team-oriented mentality where no voice is too small. He sees the unique value that each individual brings to the team and knows how to capitalize on them for the greater good of our projects. His fervent devotion stems from a passion for connecting people and the impact it can have on the world. He runs the office on collaboration and coffee and can turn any 5-minute conversation into 50 with no problem.

Steve Starr

ann travis

chief financial officer

This is the woman who does it all. The battle between Ann’s right and left brain makes her unlike any other accountant imaginable – exceptional with numbers, yet insanely artistic and creative. When she’s not balancing our books or running her online company, she’s probably painting, playing with her King Charles spaniel or ripping on Steve – their friendship goes back to their oldest children’s preschool days (or as she likes to say, “when he had hair.”) Ironically, she wanted to be an architect growing up– instead, she keeps the office running financially with her detailed analysis and our people running with her quick, unending humor.

Ann Travis

ashlee jones

director of interiors

Similar to her characteristic, ever-present hiccups, Ashlee’s energetic, warm and passionate personality radiates throughout the office. She has become a steadfast leader in her six years with starrdesign and is always bringing her upbeat energy to the table. It’s safe to say that she’s probably fueled by her latest Trader Joe’s find, and her creativity shines in the way she can effortlessly throw color or material palettes together. Ashlee loves the mountains, spending quality time with friends outside, wine and finding her peace of mind and body in barre classes.

Ashlee Jones

todd rowland

creative director

Todd is an expert in translating brand stories into experiences, places and programs that resonate and build connections for guests and consumers. Over the past 24 years, he has worked closely with the leaders of some of the most well-known brands, both nationally and internationally.  His talent for identifying lifestyle trends and developing methods for his clients to take ownership of those trends, ensures that he creates experiences that are inventive, immersive and results driven.  Growing up in the Midwest, he was shaped by his father’s dedication to craft and passion for wood carving. As the creative director at starrdesign he believes that what we create together is always more powerful than what we do alone.

david harril
LEED green associate

David’s life motto is to try everything once. He believes that life is about experiences and as an architect he creates experiences every day. David enjoys having a busy schedule traveling, spending time with friends and checking out new restaurants (he is a self proclaimed foodie). He’s committed to learning new culture and continued learning through podcasts, visiting new places, or even trying new hobbies like pottery. David is excited to create experiences through architecture at starrdesign.

David Harril

fredwin molina

A self described actively-laid-back-fun-person, Fredwin fits the starrdesign team like a glove. His curious nature led him to Berklee College of Music where he played piano and bass guitar before gravitating to architecture. Fredwin loves learning new things from car mechanics, to new languages, or new technology. His curiosity and willingness to learn shines through in his inventive architecture and design. Fredwin loves camping with his family, playing video games, and watching anime with his son and daughter

Fredwin Molina

lindsay mcginnis

Lindsay is an adventure seeker who loves to travel to new places whenever she gets the chance. This passion led to her degree from Appalachian State in Interior design and a minor in Hospitality and Tourism Management. She’s no stranger to the restaurant industry with years of experience working in restaurants as a server and bartender. Lindsay looks forward to bringing that restaurant experience into her projects at starrdesign. In her free time, she enjoys hanging with her dog Loki and exploring new places in Charlotte to eat and drink with friends. You can also find her visiting her former home, Boone, regularly to take in the mountain views.

Street Cred

no departments. no silos. ONE team.

We are experts in our disciplines, and we earn our “street cred” through sharing our knowledge with peers and partners.


We have marketing & strategy professionals trained in communications, graphics, strategic positioning, consumer research and copywriting. We are part of the American Marketing Association (AMA) and are committed to strengthening your unique restaurant branding.

Foodservice Consulting

We have certified foodservice consultants that understand equipment, operations, restaurant finance and efficiencies. Steve is a certified foodservice consultant and a professional member of the Foodservice Consulting Society International (FCSI).


We have several restaurant designers who are registered architects and are licensed to practice in 38 states. Steve, Mimi, and Janey are members of the American Institute of Architects (AIA) and Steve is a member of the National Council of Architecture Registration Boards (NCARB).

Interior Design

We have a wealth of experience in restaurant interior design and interior architecture and are members of International Interior Design Association (IIDA). Ashlee is also National Council of Interior Design Qualifications (NCIDQ) certified.

Graphic Design

We have a wide array of graphic design experience both specific to restaurants and in general, including environmental graphics / signage, logo design, corporate identity creation, menu design, packaging, print and web design. We are members of both the Society of Environmental Graphic Design (SEGD) and the American Institute of Graphic Arts (AIGA).

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