Real vs. authentic: Which word should describe your restaurant?

Words such as authentic, real, integrity, and genuine seem to be used as brand attributes for almost every company we come into contact with lately. Even one of our own values is authenticity. But behind these words, what message are people truly…


Retrofit, Remodel or Renovation?

Refreshing a restaurant is like updating old recipes: some need a dash of salt, while others require the addition of entirely new ingredients. As time passes, any establishment can benefit from a redo — no matter the scale. For restaurant…


How to Grow in the New Economy

One measurement of a restaurant’s success is the return on investment (ROI), which is simply the measure (per period) of the rate of return on the money invested.  In the restaurant world, we’re looking at comparing the total capital expenditure to…


Technology: A brand-driver or necessary evil?

Mobile and online services are a staple in today's world. Technology can improve the customer experience, as well as increase an operation's efficiency. Allowing your guests to view menus, place orders and read nutritional information while at home…


Construction costs on the rise: How to mitigate the risk

It’s an unavoidable fact: Construction costs have steadily been on the rise. And with fewer qualified subcontractors available per project, the supply is simply lower than demand. During the recession, subs in particular got hit hard. And those that…


Five Packaging Trends for 2016

Sarah Pike, Art Director Product packaging can take on a variety of innovative forms designed to resonate with different types of consumers. Today’s trends still rely on the basic function of product delivery, but they have also evolved with the…


How to use your restaurant design to tell your 'real food story'

Intentional food sourcing has been a significant trend in the restaurant industry for the past several years. As menu ingredient origins grew in importance to consumers, restaurateurs began to pay more attention to where their food was coming from,…


Franchising and growth: Expanding into non-traditional spaces

In the restaurant world, it’s vital to remain active and growing. Without an ongoing corporate culture focused on expansion, you’ll quickly get outpaced. But as restaurants expand, executives are forced to address the problem of limited A-list real…


How to build a multi-sensory experience in the retail environment

It takes a lot of work for retail brands to deliver a remarkable experience. It can be done, however, by making sure the environment touches each of the five senses. A sensory experience affects a human’s senses: sound, sight, touch, smell and…


Finding your 'Purple Cow:' 3 ways to connect consumers to your brand

A truly noteworthy restaurant is one that captivates people and makes them feel connected to the brand. But with extensive competition in the industry, how can you facilitate this desired connection with your customers? From our perspective, it…


Zoe's Kitchen Restaurant Brand

how to connect people to your restaurant brand

be remarkable. A truly noteworthy restaurant is one that captivates people and makes them feel connected to the brand. But with extensive competition in the industry, how can you facilitate this desired connection with your customers? From our…